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School of Hard Knocks

School of Hard Knocks

EntrepreneurshipEducationBusiness
Primary Platform: Instagram

Platform Performance

Follower counts and average views per platform.

Total Followers
21M
2M
Followers
679.1k
Avg Views
5.9M
Followers
1.6M
Avg Views
8.5M
Followers
3.9M
Avg Views
4.6M
Followers
319.7k
Avg Views
2M
Followers
1.7M
Avg Views

Audience Demographics

Gender Split
Male
82%
Female
18%
Age Breakdown
18-24
16%
25-34
31%
35-44
23%
45-54
14%
55+
8%
U.S. Audience
40%

About This Creator

School of Hard Knocks is a street interview show that asks millionaires, founders and ultra wealthy entrepreneurs how they actually made their money. Episodes mix fast paced, on the ground conversations in iconic cities with sit down stories that break down the deals, risks and pivots behind big fortunes.

The audience is highly engaged and skews toward ambitious young men 18 to 34 in the United States who are obsessed with wealth, business and self improvement. Brands use the show when they want credibility with builders and strivers who study real money moves, not just motivational quotes.

Entrepreneur InsightsHigh-Net-Worth ProfilesBusiness Strategies & EthicsWealthy Neighborhoods
Best Brand Fits
  • investing platforms
  • trading and card products
  • business banking and capital providers
  • entrepreneurial education
  • tax and accounting tools
  • premium lifestyle brands for high earners

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