Koi Academy

Koi Academy (@mikeandmatty) is a rapidly growing educational YouTube channel built by Mike and Matty, two former medical doctors who pivoted to become leading voices in digital education and creator economy consulting. With 1.36M subscribers and a deep commitment to evidence-based content, the channel has carved out a unique position at the intersection of learning science, productivity, and entrepreneurship. The hosts leverage their medical training to apply rigorous research standards to topics like learning strategies, deep work systems, and career design, bringing a level of intellectual rigor that resonates powerfully with their audience.

The channel's content ecosystem spans five core verticals: evidence-based learning strategies rooted in cognitive science, productivity and deep work systems for knowledge workers, comprehensive guides to building YouTube channels and online businesses, career design for Gen Z professionals navigating AI disruption, and advanced note-taking and Notion workflow optimization. This breadth allows Koi Academy to reach viewers across multiple interests while maintaining a consistent educational philosophy centered on actionable, research-backed insights. The audience is predominantly male (70%), with the strongest demographic concentration between 25-34 years old (40%), and maintains a significant international presence, making the channel valuable for brands with global reach ambitions.

Koi Academy commands a premium partnership rate of $5,000 for YouTube integrations, reflecting the channel's engaged, high-intent audience and the production quality of sponsored content. Best brand fits include education technology, productivity software, professional development platforms, creator tools, and AI-powered learning or career products.