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Budget Girl

Budget Girl

Personal Finance
Primary Platform: YouTube

Platform Performance

Follower counts and average views per platform.

Total Followers
995.6k
100k
Followers
8.5k
Avg Views
23.2k
Followers
1.4k
Avg Views
94.4k
Followers
75.4k
Avg Views
778k
Followers
14k
Avg Views
100k
Followers
7.7k
Avg Views

Audience Demographics

Gender Split
Male
10%
Female
90%
Age Breakdown
18-24
1%
25-34
16%
35-44
29%
45-54
23%
55+
19%
U.S. Audience
76%

About This Creator

Budget Girl, also known as Sarah, is a trailblazing personal finance creator who empowers everyday people to achieve financial freedom through practical budgeting, debt payoff, and money-saving strategies. Starting her journey in 2014 from the poverty line as a single woman with no family support and a negative net worth, she built a relatable platform by sharing her authentic transformation to a $300K net worth milestone, resonating with audiences who don't fit the traditional finance mold.

Her dynamic content—spanning in-depth budget breakdowns, side hustle tips, investing advice, and motivational vlogs—delivers actionable insights across YouTube, YouTube Shorts, Instagram, TikTok, and Facebook, making complex topics accessible and fun. What sets her apart is her transparent, no-nonsense style that champions real-life wins like house hacking, intentional spending, and community-building lists of diverse creators, fostering a supportive space for women, BIPOC individuals, and beginners to take control of their finances.

Budget ExpertReal-Life SavingsFrugal Living AdvisorMoney Goal Setter
Best Brand Fits
  • budgeting apps
  • credit monitoring services
  • investment platforms
  • real estate tools
  • side hustle resources

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